The House, Recut for a New Era.

Look first, think later

What if shopping felt less like browsing a spreadsheet and more like walking through a mood?

We started with looks, not items. Layered, emotional, cinematic compositions became the backbone of each collection drop.

Big modules, bold layouts, immersive transitions with everything designed to flow more like a runway than a wireframe.

The CTA that knew when to hush

Call-to-actions are usually loud. Bossy. Always asking for something. What if they listened instead?

So we designed a morphing CTA, anchored to the bottom of the screen, adapting to whatever content it’s sitting over, splitting when it needs space, folding in when it’s done talking, and reemerging just when you’re ready to act.

It’s a small thing. But like any good host, it knows when to step in and when to let the conversation flow.

Product versatility at its richest

The new Valentino universe is a dance between opulence and delicacy so we designed product pages that help you find how those two worlds embrace. From rich detail inspection to full look parings, each interaction is designed to showcase the strength of Valentino’s versatility.

Runway, close up

Some clothes need room to speak.

We gave runway its own stage with each look its own scrolling world—long, rich, and dripping with detail. Think of them as mini-exhibitions: places to get lost in stitching, silhouette, symbolism.

Where luxury learns to speak

The new Valentino site is more than a place to shop, it’s a place to feel something. A story machine. A moodboard in motion.

CREDITS

Direction, Design, Engineering: Feels Like and Valentino