Immersive digital showrooms

The annual LVMH Prize supports a new generation of fashion designers. For the last three years, Feels Like has created the online showrooms for the award ceremony.

Each year a group of young fashion designers stand in front of a respected jury for a chance to win the LVMH Prize. The prize celebrates the next generation of designers, giving participants a chance to kick-start their fashion future. Previous finalists include Jacquemus and the late Virgil Abloh.

To express each designers' individuality and give the showroom a spatial quality, for the 2023's edition we created a seamlessly scrolling navigation featuring 360-image sequences of the finalists.

The end result is a yearly online digital showroom and content platform that brings the community closer to the LVMH Prize, with a follower increase of 35% and a 400% increase in votes compared to the first year’s edition.

CREDITS

Feels Like


Creative Direction, Design, Engineering