H&M

Bringing a playful collaboration to life

E-commerce

For the home of the KENZO x H&M collaboration, Feels Like broke out of the traditional e-commerce grid to create an experience blending equal parts inspiration and shoppability.

Kenzo hover
Kenzo products
Kenzo look
Emotikenzo

In the spirit of the playful collection we devised ideas for some of the shots in the grid to come to life (controlled by scrolling), some even having interactions across image boundaries.

Schematic
Site

CREDITS

Feels Like
Creative Direction, Design, Animation, Engineering

Photography
Jean Paul Goude
Oliver Hadlee Pearch